Have you ever stopped to look at any of the various billboards marked “Made in NY” gracing large edifices, bus sides, taxi tops, sides of waiting for bus area and many other public places all over the city? If you have, didn’t you ever wonder about the significance of such specially marked billboards? Various billboards of men and women in the diverse style of clothing are not something new to behold all over the city’s public areas. However, when such ads are marked with the “Made in NY” emblem, they somehow elicit some questions in the minds of people who ever made time to stop and wonder about them.
If you are a native of the city, you probably know by now that New York is known as the fashion capital of the world. Nonetheless, despite the label it seems that most of the billboards that you can see around the city or even those which are featured in magazines have been shoots in studios or anywhere else but the places that are distinctly ‘real’ New York. Hence to celebrate the fashionable creations which had been established, originated and enthused by New York, an artistic campaign was launched recently. Such creative crusade showcases the work of nine New York fashion designers whose creations had been specifically established and inspired by the city of New York.
This is the first time that such fashion campaign had been initiated and launched in the city. Featuring the vivacity, creativity and flair of NY’s well-known fashion designers’ creations, it has indeed highlighted the city’s prestige as the world’s fashion capital. The Ads, which were taken by Zed Starr-Tambor and designed by Sarah Gore Reeves, had been put up starting last August and were expected to last until the end of December this year. Running all through the five districts of New York, this fashion campaign are conspicuously displayed on street pole banners, double-decker buses, taxis, ferries, newsstands, billboards and other prominent outdoor sites. The campaign is also running in diverse digital and print publications such as Rolling Stone, New York Magazine, Vogue, Wall Street Journal, In Style and Details to name a few.
The photo shoots were taken from various locations throughout New York’s districts such as in the Court Station of Long Island, Tribeca, Brooklyn Bridge and Bronx Museum of Art. They had chosen these different venues to perfectly conjure New York’s distinctive fusion of glitz and grit. The ad campaign’s producers had envisioned to inculcate to both the locals and visitors alike what it truly entails to be ‘Made in New York’.
In connection with the campaign, there will be an extensive retail pop-up in the city featuring a collection of New York’s locally made and designed goods. On January 28-31, 2016, The Fall/Winter 2016 collections for Menswear will be showcased while the whole collections for both men and women will debut on the second week of February 2016. In the third week of February, during the Fashion Market Week, there will be various trade shows which will be offering large-scale opportunities for New York based fashion designers to showcase their products to retailers from all over the world.